I’m the first to admit that I’ve kind of caught the Apple bug. My son calls it “drinking the Apple juice.” It started innocently enough with an iPhone and then proceeded to the iPad and then to Apple TV. Now, I have visions of a MacBook running through my head. So, it was hardly an imposition when I had to go into the Apple store recently to replace my phone. Shortly afterwards, I had to return with my wife. It was really her first encounter with the store and she was amazed at how easy it was to take care of what she needed to do. All of this got me thinking about what the church can learn from such a place.
Clarity – When you walk in the store, you’re immediately greeted and guided to where you need to be. There’s no wandering around aimlessly. The associates see themselves as guides to get you from the door to the product or help you need. How well do we do as believers helping people find what they need?
Believability – Everyone working at the Apple store enthusiastically embraces their products. They really believe in them. Thus, the associates don’t spend a lot of time tearing down other products. They just promote theirs (Apple’s television commercials do the same thing). Their enthusiasm is a little contagious. They’re believable in their presentation because they believe their presentation. Are we believable when we share about Jesus?
Simplicity – Apple doesn’t overwhelm you with a variety of strangely named products. They have a handful of simply named, clearly focused products. Not a lot of fluff or diversions. They do a great job making the object of your search easy to find. How clear and focused is our programming when it comes to our mission?
Quality – While I know some may debate this, the thing that keeps people coming to Apple is that their stuff delivers. It meets the need of the consumer and holds up over time. Their products are well-designed, well-made, well-packaged, well-promoted, and well received. Do we put our best foot forward in our service and ministry?
As life changing as technology is, it is nowhere near as life changing as Jesus. If phones, tablets, and computers can be handled in such a manner, shouldn’t our Savior? In the days ahead, we’ll look a little more closely at each of these areas and see how we can do a better job sharing someone who’s really life changing.