A few days ago, I shared an overview of my experiences at the Apple Store.  After a recent visit to our local store, I began thinking about how these stores did business, and what lessons they could teach us as believers in Jesus in regard to how we do church and in regard to how we live personally.  One of these lessons is believability.

When it comes to the Apple Store, it really seems that everyone working there enthusiastically embraces their products. They really believe in them. The associates don’t spend a lot of time tearing down other products. They just promote theirs (Apple’s television commercials do the same thing). The enthusiasm of the Apple employees is a little contagious. They’re believable in their presentation because they believe their presentation.

Contrast that with many professing Christians today. We worship…we serve…we believe…sort of. We don’t want to get too crazy about any of this stuff.   We’re content to be just ho-hum about Jesus. We believe who He is and trust in what He’s done, but we just don’t think He’s all that life-changing. We’d never admit that for fear of sounding unspiritual, but that’s where we are.

Sadly, however, even though we don’t admit it with our words, our hearts and lives shout our tepid belief loudly.  Our lethargy about gathering to worship and serving Jesus says volumes. The lack of love we have for one another reveals far more than we’d ever admit out loud. Is it any wonder then that no one wants any part of the Jesus we promote?  How can they believe what we have to say about Him when our lives don’t show that we even believe it ourselves?

The Bible tells us that even though Jesus is God, He willingly gave up the glory of Heaven to become a man in order to redeem us from our sin (Philippians 2:6-8).  The forgiveness Jesus offers impacts us both now and forever.  He makes it possible for us to have a relationship with the God who created us in His image.  He is a life-changing savior.  He gives us purpose, direction, comfort, and hope.  That’s a message…a savior in which we can believe. May we believe in Jesus in such a way that our presentation of Him, in both word and deed, is believable.


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