A few weeks back, I posted a few general observations concerning the Apple Store and some of the lessons we could learn from them. One of those lessons was simplicity. Technology shopping can be a bit overwhelming to people who aren’t technologically savvy. Apple has a way of putting you at ease because of the simplicity of their products. By and large, they offer a handful of products, all with a simple name. For instance, iPod, iPhone, iPad, iMac, and MacBook are the basic products available through Apple. Notice that there’s no serial numbering or insider language. Just simply named, clearly focused products that help the consumer filter through to what they want (you can read more about this here). Once the consumer finds what he wants, the product is simple to use. Everything is elegant and advanced, but very, very simple.
In church life, we tend to complicate things. We overburden our churches and our message with so many “products” that sometimes people can find what they really need because of all the clutter. Our programming, our language, and even how we do church can really distract people from what’s really important. We need to work hard to keep the gospel (that is the hope found in Jesus – who He is and what He’s done) at the center of all that we do. That’s the one “product” people really need.